Build it only if it sells.
Turn an idea into one offer, a sales page and one ad. Then 48 hours of real sales tell you what to do: build it, change it, or drop it.
14-day free trial. Already selling something? Get more sales from it.
4
sales · hour 48 of 48 · sample test
Validated: build it
Sample test · “Pricing workshop for coaches” · €49 · one ad set
- sale
- add to cart
- night
- no edits for 48 h
Sales 4
CartsAdd to cart 8
ClicksLink clicks 63
Read in this order: 4 sales, then 8 add-to-carts, then 63 link clicks. Three or more sales after 48 hours means build it.
From a brain dump to a number, in five steps.
The Offer Lab walks you through them in order and remembers where you stopped. Most of it happens before you spend a cent on ads.
Step 1
Offer
Brain-dump what you can do. A short conversation turns it into one clear offer with a price.
Step 2
Market check
We pull the Meta ads already running for your topic: who sells something similar, for how long, with which promise.
Step 3
Big Idea
Six angles, scored by a separate critic out of 40. You go ahead at 33, if the pain score is 7 or more.
Step 4
Sales page
A long-form page in your buyers' language, with your own buy button. Edit every word.
Step 5
48-hour test
Launch one ad set, leave everything unchanged for 48 hours, then type in the numbers.
Every test ends in a verdict, not a feeling.
Type in your numbers after 48 hours. The readout looks at sales first and tells you the one thing to do next. The rules are fixed, so a good mood never turns into a green light.
48 hours gives a direction, not proof.
- Validated
- 3 or more sales or booked calls. Build the first part and scale the ads.
- Too little data
- Fewer than 15 link clicks. Run longer or add budget.
- Signal
- 1 or 2 sales. Run another 48 hours, unchanged.
- Checkout problem
- People reached checkout, nobody paid. Check the button, price and payment options.
- Offer or button problem
- People click the ad, few click through to the page. Try new button text or a new offer angle.
- Page problem
- Good clicks, no add-to-carts. Rewrite the page above the button.
- Hook problem
- Fewer than 7% click the ad. Try a new image and first line.
Your test, your money, your buyers.
- No invented proof
- No made-up testimonials, ratings or results on your page. If you have no proof yet, the page says less.
- Your own checkout
- The buy button uses your checkout or booking link. Every sale goes straight to you.
- Nothing runs without you
- You launch the ad yourself and type in the numbers. We never spend your budget.
Questions before your first test.
More in the help center.